Marie Claire – August 2015
Marie Claire is mainly a fashion magazine as well as
including other areas such as health, articles etc. the target audience are
females that might work as well ages 23-45.
Colour in magazines
Analysing the front cover of the magazine
The main colours used in the front cover are neon orange,
red, black and white. These are all used and complement each other in order to
produce a strong front cover. Some of the colours stand out more than others so
that it attracts readers to the areas they want them to focus on, this helps
put more emphasis.
Firstly the colour orange itself represents creativity,
determination, success and encouragement. So using this colour fits in with the
target audience as they are working women so they will be striving for success
and therefore have to be determined and encouraged, so this will appeal to
them. The orange is also neon which makes it stand out on the page against
everything else. The orange is used for the masthead, web address, main coverline
and the tag ‘plus’. Because it’s the brightest colour it will attract the
readers into looking at it. As it’s also a summer edition of the magazine they
chose a bright colour to use which gives it a more ‘summery’ feel.
Another colour used is red and this is used on Amanda’s lips
and her dress. Connotations of the colour red are power, passion, desire and
love. These colours can be mirrored onto the representation of a woman, for the
viewers of the magazine they are working women so they have a lot of power as
strong women in society, they have a passion for their job or for whatever they
love doing. Also it is known to be quite a provocative and sexy colour to wear as
its very bold and striking so it makes the women come across as very confident
and attracts attention. We can link it to Mulveys theory and how this magazine
cover will also attract the male gaze as the men will be attracted to the
magazine because of Amanda’s beauty and the red stands out catching their eyes.
You then have the typical use of the colour black for the
coverlines. Black represents elegance, formality and mystery, women strive to
have elegance and formality as it makes them come across as very professional. Black
is a bold colour which goes well with nearly every colour, here in this
particular magazine it’s used against a white background to make it stand out
and you see a contrast between the two.
The other typical colour is white used for the background and
coverlines. White represents innocence, purity and cleanliness; these give the
magazine a fresh and elegant feel to it which will attract readers to buying
it. The use of the white background allows all sorts of contrasting colours to
be placed on top making it an easy colour to work with.
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Colours used in the magazine
Throughout the magazine the uses of white, blue, red and
black are used. The light colours are used to carry on the summer theme of the magazine,
several pages are white which gives it a fresh feel and looks clean with
information arranged in different ways. Using white allows the editor to then
mix other colours onto the page depending on the theme whether it’s an article,
fashion update or makeup inspiration. Using different colours on each page
makes it more interesting for the reader as they will be engaged with each
individual creation, however there will still be a use of a colour palette but
not as obvious.
Black is the main colour used for the texts which are very
stereotypical. It also helps them read the article with ease as there are no
alarming colours which distract them from the article. The headings are in
different colours depending on the theme of the pages which stand out more to
the reader so that they know what they will be reading and have the option to
carry on or skip to the next page.
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