Image
The main image used is a medium close up of Amanda Seyfried
who is a famously known actress and extremely successful. This is useful
putting it on a magazine which has a target audience of working women as they
will recognise her quickly as for her success at such a young age. She will be
an inspiration for the women and they will want to read about what she has to
say. Using a medium close up of her gives us quite a clear view of her strong
features. She’s an attractive young woman and she’s also wearing the colour red
on her lips and dress which makes her stand out as it’s a very striking and
bold colour. By doing this you have women and men viewing the magazine by the
Mulveys theory of the Male Gaze. She doesn’t have a specific facial expression
so she comes across as quite sophisticated and she’s also looking directly into
the eyes of the audience so they can be drawn into picking up the magazine. Title
The title ‘Marie
Claire’ is known as a French name and is also quite popular. The connotations
of the name are: Marie being the French form of Mary which is also known to
have a meaning of bitterness and Claire which means bright, this gives the name
an overall neutral feeling. Giving a magazine a name also makes it more
personal and that there’s a story behind the name and why it was given to a
magazine. Marie Claire is also known as a high end name which gives the
magazine a sense of sophistication and will attract a certain audience.
Coverlines
There are
many articles featured on the front cover which cover a wide range of topics,
these go from new season trends which will attract fashion lovers, an interview
on Amanda Seyfried so people that like her will want to read her interview, there’s
also articles on dating, different news reports and added extras under the
heading ‘plus’. By having a wide range of different articles covering a variety
of subjects this will attract a wider audience as they will be able to have a
lot to choose from and everyone will have different preferences. As the target
audience is aimed at working women this will interest them as they will want to
know about the latest fashion and also catch up on the latest reports around
the world.
Language
The language
on the front cover is quite formal as its going for a sophisticated vibe as its
targeting intelligent women. It includes words like ‘hot’ which is a typical
word used in magazines to attract attention. By saying its ‘hot right now’
women will want to know the latest fashion news. Because there are quite
serious articles the language has to be sophisticated and words cannot be
shortened.
Price
The price of
the magazine is £3.99 which is above average which is £3.00, this suggests that
the target audience will be for adults that work and have more money to spend
on magazines. It also makes this magazine a higher end one as it’s much more
expensive compared to ‘Look’ which is also a fashion and gossip magazine.
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